Our Web

Development

Process

An overview of our web development process, from research to site launch.

Expect many questions. This is the time we sit down with the client to assess what  elements exist, what the goals are and who the target audience is. We conduct in-depth interviews with various stakeholders to get a clear overview.

Once finished with the research the client receives a strategy report with recommendations, a brief that defines the project concisely, and the definition of the personas. Establishing personas helps making objective design decisions.

 

PHASE 1 — RESEARCH

Planning

1

Audit

2

Competition

3

Client Vision

Existing site architecture and visuals

 

CMS, server, device preferences, developer requirements, analytics data

 

Audit of competitive field

 

Includes site experiences and

site visuals

 

Extensive interviews with marketing,

 sales and creative team

 

Short and longterm goals

 

Target audiences

 

Strategy

Recommendations

Key Characteristics

Personas

We present multiple web concepts for each project. After the initial presentation, we start fine tuning a chosen direction and implement client feedback in 2 to 3 rounds. We design with functionality in mind, creating a solid framework and its complementary visuals.

 

From coffee, to drones, to lighting we are able to adapt to different industries. Shown below are a range of websites. Most of them were coded by Un-, some by the client's in-house development team.

 

PHASE 2 — DESIGN

A Wide Spectrum

Paradise Coffee Roasters

SITE DETAIL

All Shopify

The Paradise Coffee Roasters website is fully hosted on Shopify to ensure a seamless 1-step access of the shop, blog and editorial pages.

Lucy Activewear

SITE DETAIL

Instagram Feed

For Lucy Activewear's lifestyle blog we built an Instagram feed into the site. It helps the client to connect to their audience. The site is developed with Wordpress.

SITE DETAIL

A Brand Portal

Archetype Lighting's website

acts as a portal to the brands they represent. Each lighting brand has its own gallery page,

complete with detailed specs.

Archetype Lighting

SITE DETAIL

A Quick Launch

Ghost Drone needed a quick 1-page microsite to get people excited about their products.
We delivered a fully custom site within 2 weeks.

Ghost Drone

SITE DETAIL

Working With Guides

For larger companies style guides are essential to maintain a cohesive brand system. We embrace adapting to given guidelines and working with them.

Upwork

SITE DETAIL

Wordpress

We have worked with an experienced, well-versed Wordpress developer for the past 5+ years. The majority of our sites are built with Wordpress.

Big Island Coffee Roasters

SITE DETAIL

Mockups

Our designs are shown to the client via digital mockups so that the client gets a good understanding of the user experience.

Juliana Bicycles

PHASE 3 — CODING

Assemble & Build

 

Once the design has been finalized, we begin the coding phase. We spec files for development and ensure all elements are working from mobile to desktop. This process includes testing, and correcting any technical issues, plus populating the site with content.

 

PHASE 4 — TEST / LAUNCH

Going Live

 

After a final phase, the site launch gets carefully synchronized with the web team, domain registrar and the client's marketing activities to ensure a smooth transition and to minimize downtime.

LAUNCH