Extensive B2B rebrand: Upwork Enterprise is a talent service for Fortune 500 companies to find help fast and at a large scale. Un- used the existing core brand assets to create a fresh but corporate presence.
The slant was derived from the logo. Fewer brand colors were used and the corporate typeface was kept ensuring that the Enterprise section seamlessly fits with the rest of the brand.
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Rebranding direction including:
Template designs for:
A series of other documents