Girls love dirt. When Juliana Furtado, a prominent mountain bike legend, asked us to help define her new bike line just a couple months before the product launch, we simply jumped on it with hurray and got it done.
We first created a look and feel for the brand, which served as a guide for all involved parties to work towards the same brand presence. Call it an agile design approach—it worked out beautifully. All pieces got done within just a couple of months.
- Creative Direction