Upwork Enterprise Rebrand
Extensive B2B rebrand: Upwork Enterprise is a talent service for Fortune 500 companies to find help fast and at a large scale. Un- used the existing core brand assets to create a fresh but corporate presence.
The slant was derived from the logo. Fewer brand colors were used and the corporate typeface was kept ensuring that the Enterprise section seamlessly fits with the rest of the brand.
All images related to Upwork are exclusively owned by Upwork Global Inc. © 2018 Upwork Global Inc.
Project Scope
Style guide
Typography
Photo treatments
Color usage
Patterns
Graphics
Icons
Charts
etc.
Rebranding direction including:
Template designs for:
Case studies
Overview
Whitepapers
Sales decks
Email message
Info graphics
A series of other documents
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